BEAUVALLET Mathis, BERANGER Charlotte, HIBON Gaëlle
Paris University, July 2021
Documentation and technical communication have gone beyond the stage of secondary support, to become a necessary product while creating a product that reflects its target users is now a common strategy. Then, could inclusive writing be relevant in technical communication to meet users’ expectations?
By interviewing technical communication professionals on their products and experience, cross-checked with research, we are seeking to answer this question. From technical guides to marketplace interfaces, we were able to identify how inclusivity could be integrated into their products and learn when it added value.
While businesses take every precaution to be seen as inclusive, we could imagine that it would show in the content they create. Inclusive writing is the ultimate lever to women and men’s equality in language. Yet, its cultural and political association added with the variety of its form can make any company think twice before incorporating it.
Technical communicators are confronted with a brand-new way of writing content that can sometimes go against the sacred rules of Technical Communication1. At the same time, it implies great change management, not only for users but for collaborators as well. Even though technology might answer most of the drawbacks and complications, is inclusive writing worth the risk?
Read the full article in PDF: Inclusive writing and user-centric strategies in technical communication
NOTH Rosalie, RENARD Marion, THIBEAUD Hugo
Paris Diderot University, 09/15/2019
In recent years, knowledge has become a factor of production in the same way as traditional land, labor and capital. For some, it is even the main factor of production of today’s companies, which tend to create a knowledge management service or to outsource it. The purpose of this research is to understand the importance of Knowledge Management (KM) in companies nowadays, and how it can serve the business strategy. Thus, this article will explain the definition and evolution of KM, then depict the challenges associated with KM and business strategies, and finally explore the way a management system is implemented. Thanks to all these elements, we will be able to understand how the KM system becomes essential in business strategy, and when.
To stick close to reality, we conducted interviews in two companies: one that has implemented a KM system a few years ago, and another without, which allowed us to show two opposite ways of dealing with knowledge in companies, and therefore show the link between KM and business strategies.
Read the full article
Knowledge management in business strategy (PDF)
Saran Kante, Clémence Bolinga, Dina Radaoarisoa
Companies put customers’ needs at the center of their strategy to build a relation of trust and increase customer’s loyalty to their products. In their effort, companies become more and more prone to offer customers a linear experience from the moment they are attracted by the perspective of buying a product or service (marketing) up to after their buying act when they start using the product or service (technical communication). The quality of both marketing and technical content is crucial.
We wanted to have an insight of what experts of technical communication and marketing think of a possibility for these two services to collaborate. In order to get this information
we interviewed professionals from these two fields, we attended conferences and seminars on the subject of combining technical content with marketing content to unify customer experience.
Companies undertaking such a change should thoroughly study the transition process, the product and the profit.
One of the challenges a company would face is how to make two services that are used to working separately pool their skills to achieve a common goal which is to provide their users a high quality service. The credibility customers grant to a company depends on it.
Because the two services use their own terminology to achieve their respective goals, they would need to reach an agreement on the terms they are both going to use to produce their content.
Read the full article (PDF): Should companies combine marketing and technical content to adapt to the shift in UX expectations?