Camille Bouillard, Kenza Benhassine, Georgina Gilmore

Paris Cité University, July 2023

Abstract

The purpose of this article is to verify that well-written documentation
has an impact on the success of a brand and has an impact on customer
service costs. The methods and KPIs (Key Performance Indicators) that can
analyze performance will be identified and analyzed using a survey and
through research.
To examine the impact of technical writers on company performance, we
explored whether companies don’t hire technical writers when they need
them. To do this we conducted a survey.
According to our research, technical writers seem to perceive a clear link
between their work and company performance. Documentation impacts
product usage by end users and costs for companies to operate and produce.
Cost is particularly impacted through user demand for customer service.
Experts and professionals have identified ways to measure company
performance, although their application does not appear straightforward for
all. This was demonstrated when we interviewed a group of technical writers
on how to measure the impact of technical writers on company performance
in practice. In this scenario, respondents were more skeptical about the
methods mentioned by respondents of the questionnaire.

Read the full article in PDF: Impact of technical writers on company performance