Tag Archives: customer

What makes or breaks a user-centric approach from a UX and technical writing perspective?

Posted on by
Reply

Perrine Palfray, Isabelle De Abreu Teixeira

Université de Paris, July 2020

Abstract

The term ‘user-centric approach’ steadily gained momentum over the last two decades, to become a popular professional standard in the digitized industries.

The simplest way to define user-centric is in contrast with a product-centric approach: the focus of the technical content is shifted from the product and what it can do, to the user and what they want to do.

The end goal is to make technical content more digestible for users, making them feel that the content is tailored to their individual needs.

Upon closer investigation, it becomes clear that user-centric technical content and the definition given to this approach to content creation varies greatly due to several environmental and individual factors.

What seems to have become an industry standard, is an umbrella term that encompasses a wide range of practices that are sometimes difficult to pinpoint with precision and accuracy.

What does this approach actually mean to professionals? What are the facilitating and the challenging factors that come with this new way of thinking technical content creation?

Read the full article in PDF: What makes or breaks a user-centric approach from a UX and technical writing perspective?

The impact of the digital enterprise on technical communication

Posted on by
Reply

Sarah Consentino, Paul Desreux, Alexandre Dias Da Silva, Vincent Perrot

Paris Diderot University, July 2016

Abstract

The digital revolution has changed consumer behavior in the software industry, and digital organizations must keep up with all those changes to stay competitive. As a result, understanding customers’ needs has become part of technical communication. By compiling recent data and studies, this article aims at answering the following question: to what extent have technologies impacted the way that technical communicators assist users to offer them the best experience possible? We first analyzed how companies are starting to place more emphasis on customer experience through digital channels, and to what extent those changes have impacted the way technical communicators present the information and talk to customers. Then, we investigated and found out why technical communication is now perceived as a measurable added business value for companies.

Read the full article (PDF): The impact of the digital enterprise on technical communication

Tablet, 3D, video: the impact of these new information technologies on teaching and customer education

Posted on by
Reply

Meriem Ben Zaiedaied, Cécile Luft, Miriam Richki

July 2013

Abstract

Lately, we witnessed the rise of new information technologies such as the tablet, the 3D and the video. These technologies quickly popularised, and today they can be found in the teaching and customer education sectors. They are used at different levels: some use them massively, whereas others are only starting to implement them.
This article deals with the changes caused by the implementation of the tablet, the 3D and the video in the teaching and learning processes as well as the training materials design. In this prospect, we will focus on this phenomenon and its extent in the last decade by establishing a State of Art.
We will then study the impact of the tablet, the 3D and the video through 3 case studies: new teaching practices using videos in controversy and debate at Sciences Po, the implementation of the tablet in the Customer Education Service of a company, and the integration of 3D models in digital textbooks at Dassault Systèmes.

Read the full article (PDF): Tablet, 3D, video: the impact of these new information technologies on teaching and customer education