The impact of the digital enterprise on technical communication

Sarah Consentino, Paul Desreux, Alexandre Dias Da Silva, Vincent Perrot

Paris Diderot University, July 2016

Abstract

The digital revolution has changed consumer behavior in the software industry, and digital organizations must keep up with all those changes to stay competitive. As a result, understanding customers’ needs has become part of technical communication. By compiling recent data and studies, this article aims at answering the following question: to what extent have technologies impacted the way that technical communicators assist users to offer them the best experience possible? We first analyzed how companies are starting to place more emphasis on customer experience through digital channels, and to what extent those changes have impacted the way technical communicators present the information and talk to customers. Then, we investigated and found out why technical communication is now perceived as a measurable added business value for companies.

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OpenEdition suggests that you cite this post as follows:
comtechp7 (September 14, 2016). The impact of the digital enterprise on technical communication. ComTech Paris Cité. Retrieved January 12, 2026 from https://doi.org/10.58079/n1yo


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